69% increase in Leads Acquisition For B2B Company
SEO Case Study
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Increasing YoY Organic Traffic by 90% For B2B Company
Our client, a B2B company in the temperature measurement industry was looking for an SEO agency to improve brand awareness, target relevant audiences, and generate more leads.
With the right keywords, improving the user experience and a content marketing strategy, we helped our client become a market leader within the industry.
Our SEO campaign paid off, and we increased their organic traffic by 90% and their lead acquisition by 70% in 12 months.
Find out our exact SEO strategy and how we were able to help this client achieve their incredible results.
The Challenge
- Business was not receiving enough leads
- Website had good traffic but was not converting
- Product and category pages had thin content, poor product images and on-page optimisation
- Web pages designed without considering user experience
- Website had some technical issues including slow speed
Though the website had a lot of traffic, the newly designed website was struggling with leads conversions. After working with a different SEO agency, the team needed our help to increase the user experience across the website, fix technical issues and work on the on-page optimisation to help reach the right target market.
The Solution
- Researched industry and competitors to find and narrow down a set of highly-targeted and relevant keywords to improve all pages
- Overhauled the content and images on the product pages and category pages to increase rankings and conversions
- Fixed technical issues and increased the site speed
- Improved user experience, navigation and CTAs across the website, prioritising the product pages
- Built trust and authority through a solid backlink campaign
- Through a content marketing plan, we showcased expertise in the industry
Our team successfully enhanced the online visibility and conversions through a targeted SEO strategy. We began by working on the category and product pages, incorporated targeted keywords, added engaging images, and addressed common questions.
We then shifted our focus on improving website usability, navigation, CTAs and technical fixes which included increasing the site speed. Finally through a solid content marketing strategy and white hat backlink campaign, we achieved significant results.
The Results
- 69% more conversions
- 97% more engaged sessions
- 90% increase in organic traffic
- 92% increase in keyword positions #1-3
- 74% increase in keywords ranking
In 12 months, our SEO campaign achieved a huge increase in keywords ranking from 1847 keywords to 3251 with hundreds more ranking in the top #1-10 positions.
On-page optimisation, improving the user experience, fixing technical issues and site speed, new content and a strong backlink strategy resulted in a huge increase in the number of leads, establishing a strong foundation for future growth.
What we did
Key Deliverables of the B2B Project
- Website audit
- Fixing technical issues and site speed
- Improving the user experience, CTAs and navigation
- Keyword strategy and competitor research
- On-page optimisation and internal linking
- Content marketing strategy
- Strong backlink campaign
- Conversion tracking plan
- Reporting setup
- Monitoring & reporting walk-through
Generating Leads for B2B Companies Across The UK
We're specialised in generating B2B leads for businesses all over the UK. If you're ready to take your SEO efforts to the next level, get in touch.
