1146% increase in Organic traffic in 12 months for Double Glazing Installer
Web Design & SEO Case Study
Windows, Door & Conservatory Installer
About The Double Glazing Installer
The double glazing installer, based in Leicestershire, offers uPVC and aluminium windows, doors, porches, conservatories and rooflines.
With the right keywords and page optimisation, we helped the company become a leading window and door installer within their local service area.
The results were pretty incredible too – our hard work paid off and they increased their organic traffic by 1146% in just 12 months.
Keep reading to see their transformation and our project deliverables.
The Challenge
- No keyword strategy
- Business struggling to rank for target keywords
- Very low and poor leads
- No authority within the local industry
- Web pages designed without considering user experience or SEO on-page best practices
With a website that was struggling to get traffic and conversions, the team needed our help with a new website and putting together a list of profitable keywords that would help boost the company’s local search visibility.
The Solution
- Research industry and competitors to find and narrow down a set of highly-targeted and relevant keywords.
- Created a new website with an easy to use site structure for good user experience
- Added new keywords to existing web service pages and develop a content strategy to help build new pages.
- Created reviews, backlinks, site mentions, etc. to boost the site’s domain authority and online visibility.
- Used social media marketing and Google Business Profile optimisation to increase local rankings.
Understanding the double glazing industry and its competitors was essential to get into the mind of the target audience.
From there, the strategy unfolded, and we applied our tried-and-tested SEO techniques to optimise the new website, build its online authority within the local area, and drive new traffic to its site.
The Results
- 1002% more conversions
- 1146% increase in organic traffic
- 1151% more ranked keywords
- Ranking on first page for target keywords and in Google map pack
Our efforts paid off. In just six months, the company’s traffic started pouring in like never before. The results exceeded the team’s expectations and demonstrated the effectiveness of our SEO approach.
What we did
Key Deliverables of the Local SEO Project
- Website audit
- Keyword strategy and competitor research
- New website design and development
- Google services set up
- Reporting setup
- Content strategy
- Social media marketing strategy
- Google Business Profile optimisation
- Conversion tracking plan
- Citations and backlinks campaign
- Google Ads management
- Monitoring & reporting walk-through
Generating Leads for the Double Glazing Industry
We're specialised in generating double glazing leads for businesses all over the UK. Whatever you sell, from uPVC windows, composite doors, to conservatories. we can help.
