288% increase in Leads in 6 Months for Tree Surgeon Company
SEO & PPC Case Study
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Case Study: Berkshire Tree Surgeon
Based in Berkshire, our client, a local tree surgeon, was looking to address their online challenges. These included a poorly designed website with no SEO presence, limited online visibility, and a lack of results from paid advertising.
With the right keywords and page optimisation, we helped the company become a leading tree surgeon within their local service area.
The results were pretty incredible too – our hard work paid off and they increased their leads by 288% in just 6 months.
Keep reading to see their digital transformation and how we were able to help this client achieve their incredible results.
The Challenge
- No keyword strategy
- Business struggling to rank for target keywords
- Very low and poor leads
- No SEO presence and authority within the local industry
- Web pages designed without considering user experience or SEO on-page best practices
With a poorly designed website that was struggling to get traffic and conversions, the team needed our help with a new website and putting together a list of profitable keywords to help boost organic search and PPC advertising.
The Solution
- Research industry and competitors to find and narrow down a set of highly-targeted and relevant keywords to improve local rankings.
- Designed and developed a new website with an easy to use site structure to enhance user experience.
- Through a content marketing plan, we showcased expertise in the industry.
- Built trust, authority and experience through a portfolio, visible contact details, mentions of insurance details, qualifications and reviews.
- Managing a solid Google Ads campaign targeting the main services within the local area.
Our team successfully enhanced the online visibility through a targeted SEO strategy. By focusing on improving website usability, local search rankings, and paid advertising visibility, we achieved significant results.
Our approach included a complete website transformation, content analysis, and optimisation. We aligned the services with local needs, incorporated targeted keywords, added engaging images, and addressed common inquiries.
Additionally, we emphasised trust-building elements by highlighting insurance and qualifications, providing visible contact details, and optimising for local search terms. As a result, we improved visibility and prominence in local search results.
The Results
- 288% more conversions
- 751% increase in organic traffic
- 1087% more ranked keywords
- #1 ranking for main keywords
In just a few months, our work achieved page-one results for all main search terms in the clients’ local area. The website redesign, SEO campaign, and Google Ads campaign resulted in a huge increase in the number of leads, establishing a strong foundation for future growth.
What we did
Key Deliverables of the Local SEO Project
- Website audit
- Keyword strategy and competitor research
- New website design and development
- Google services set up
- Reporting setup
- Content strategy
- Conversion tracking plan
- Google Ads management
- Monitoring & reporting walk-through
Generating Leads for Arborists & the Tree Surgery Industry
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